The feasibility study is conducted as an investigative process during the initial phase of market or product development, prior to seeking financing.  It is an analytical tool that frequently involves development and testing of multiple scenarios to determine viability.  If, after completion, the person or organisation decides not to move forward, the next step of preparing a business plan is not required.

Target audience for this service includes

• Policy Advisors and Local Government
• Investors and Agencies
• Entrepreneurs
• Boards of Management.

Services provided include

• Primary Research Studies including capture and analysis of customer/end-user research findings, specific types of market and industry data
• Secondary Research Studies including collating and analysis of information from published industry data, government reports, trade association reports, university findings, business journal and publications.

Recent examples include

• Industry sector reviews including Ethic Entrepreneurship, Community Childcare, Social Entrepreneurship

For further information contact Diane Richmond at 01 4145700